u-bee

Email address
Password
Forgot your password?

WHY U-BEE

Whether you're looking to acquire new customers, increase brand loyalty, or drive up income per customer, u-bee can help you be part of the main event.

WE ARE #1 !

#1 Music Company by Market Share
#1 Music Publishing Company
#1 Music Merchandising Company
#1 Largest Number of Current and Catalogue artists
#1 More Number One hits than anyone else

WHAT WE DO...

Offer a one-stop shop business solution, by being the global number 1 in music
Create once in a lifetime consumer experiences which can be tailored towards the brand
Target specific consumer demographics to reach your most valuable customers
Build tailored and measurable marketing solutions to meet and exceed your brand objectives and goals.
Offer both global direction across 77 countries, and local implementation through nearly 200 dedicated support managers to enable activation

Need some inspiration?

Click here for a global view

Close x France Italy Sweden Global Singapore Canada Global South Africa India

SOC GEN (France)

Objective

In an industry where 16-24 year old's are a highly competitive market, how can SocGen launch a campaign which differentiates from others

Solution

Create a music club, aimed at 16-24 year old's which offers online streaming, exclusive products, music coaching and much more.

Result

Within one year, 68% of 16-24 year old's in the French market had signed up to the club, opening new accounts with SocGen and raising loyalty with 88% of customers repeating their annual subscriptions to the music club.

Hyundai (Italy)

Objective

Increase sales of the new i20 car and rejuvenate the brand in a market where its market share rank has fallen to 16th.

Solution

Created a 4 month online music contest; 1st prize a recording deal with UMG Italy. Signed CD's, VIP concert passes & spin-off competitions. Plus, a comprehensive marketing support package enabling full use of imagery, across many media platforms.

Result

6 months later, a +40% in market share, with 16,000 entries to the competition and widespread social media interaction.

Peugeot (Global)

Objective

Utilise a music partnership to attract new consumers ultimately increasing market share.

Solution

Created an online music streaming platform allowing consumers one year of free music along with exclusive content and events.

Result

Launched in LATAM with great success, the local promotion has now become global across 22 markets

SingTel (Singapore)

Objective

Rejuvenate brand and attract youth audience, improving customer retention

Solution

Targeted an upcoming global artists (Lady Gaga) to endorse the brand and created a music offering, which allowed streaming; downloads straight to mobile phone. Plus exclusive showcases with Lady Gaga and prize competitions.

Result

Campaign received 'Winner of best mobile music service Asia' in 2009. $120million of revenue generation and an 85% increase in customer retention, within target market

Winners (Canada)

Objective

Winners was looking for a promotion to help reach the Jr. trendsetter demographic.

Solution

Created contest to meet Nikki Yanofsky, free exclusive track when users signed up and showcased their talent. E-Blasts, wesbisodes and instore appearances by Nicki helped promote the clothing range and contest.

Result

Winner's Facebook page gained 52% more viewers and an extra 13,000 fans. 20,000 people voted on the top 10 talents and the company was quoted as being 'thrilled' with the success of the partnership.

HP (Global)

Objective

Improve the HP brand image on a global scale and linking with music, increase hardware sales

Solution

Create a bundles opportunity, where consumers receive exclusive music benefits with every purchase of an HP item. On a global scale, HP utilise UMG's marketing assets to engage with consumers on a global scale.

Result

Launched in Brazil in 2010, In one year, nearly a quarter of a million laptops carrying this promotion were sold. To date, over a million units have been sold across 6 markets.

YES! (South Africa)

Objective

Launch of a carbonated drink brand - position them as an entertaining and innovative brand within the market.

Solution

Promotion codes available on more than 10M bottles offering one full-track each and access to an entertaining Universal Music/YES! digital platform. Strong marketing campaign: local artist appearances in POS, dedicated YES! events, use of artist images/messages to promote the whole YES! media campaign

Result

Launch in November 2011 with fantastic results expected.

Indosat (India)

Objective

Increase customer acquisition amongst 16-24 year old's, to become the market leader within India

Solution

Launched a dedicated tariff named "Backstage", with a bundle & 'bolt-on' offer. 30 days unlimited downloads across entire UMG catalogue. plus meet & greets, competitions, VIP packages, pre-releases and marketing support.

Result

Excellent uptake in the offer, with wide PR and marketing resulting in a mass-exposure. Acquisitions double the expected amount after first three months.

Dressmann (Sweden/Denmark)

Objective

High St fashion retailer, Dressman, needed to revive their brand and gain market share, with the aim of influencing young adults

Solution

With our merchandising company (Bravado) a range of exclusive Rolling Stones clothing was created and launched across the country. A full marketing support package, utilising Stones imagery and spin-off competitions were also created.

Result

With the retailer embracing the opportunity, a full TTL marketing campaign saw heavy media exposure launching the new range. 400,000 garments were sold in the first 4 weeks. Such was the success it has altered the retailers image bringing back 'cool' and importantly, market share.